Over 95% of established businesses have invested in promotional products in order to promote their organizations and their brands. That high number may make you think you should automatically purchase promo items for your business but it is important to understand why businesses choose this form of advertising.
Promotional Products are a strong part of a branding strategy for a business. They can be used to bring in new business and to create a strong connection with your current customers. Promotional items can range from low cost items such as pens and mugs to high end items such as jackets and high end apparel.
When businesses are looking for ways to create customer loyalty and brand recognition they can consider many forms of marketing such as print, digital and promotional marketing. By far promotional marketing items offer the lowest cost for the return on investment (ROI). Promotional Products allow you to create items with your business logo and name and get these items into the hands of potential and current customers.
Stats show that:
- 83% of consumers like to get promotional products that have advertising messages.
- 94% of people remember where they received a promotional product.
- 85% of people who receive a promotional product do business with that company.
When considering investing in Promotional Products you should identify your target market and customer. Whenever possible try relating your promo product into an item that speaks to your business and your audience. If you are a tech company look for items such as USB, computer screen cleaners or mobile phone accessories. Choosing an everyday item such as mugs, phone chargers and shirts will increase the exposure of your branding as people will see and handle the item very often.
Overall, promotional products can be a low cost advertising option for any business – from start up organizations to established companies looking to increase brand awareness and customer retention and loyalty. Long Island Promotional specializes in a full range of promotional items for any budget and marketing plan – Contact Us today for more information.